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The events industry is changing! The prevalence of the Internet in our daily lives coupled with digital innovations has increased people’s willingness to try new tools and engage with brands in a way they haven’t before. From YouTube, Spotify, Facebook,Twitter, and Instagram, events are becoming an ever more integral part of the communication mix and make for a much better experience for attendees. Here are the top 5 ways technology is changing events.
1. Webinars and Livestreaming
Webinars and livestreaming are powerful tools that can be used to promote any event. They create, in essence, a virtual community that will enable participants to actively engage and network with remote and international attendees. As an added benefit, it provides you with a recording that participants can share and watch with those who missed the event and offers you a source of revenue to cover event costs or generate additional profits.
2. Social Media
With more than two billion Internet users worldwide spending an average of 142 minutes per day on social media, incorporating social platforms into your event is not an option; it’s a necessity. Instagram for instance, has more than 40 million photos shared everyday; so get attendees to share photos of your event with their followers. And Twitter is a fantastic way to get news of your event out there and connect and network with people at the event, which is great promotion for you. So, get social!
3. Online Registration
Registration is the first direct interactive experience your participants will have with you – make it easy! Also, with the ability to incorporate social media into the registration process the risk of purchasing a ticket is mitigated because now attendees can see if their friends and peers have signed up as well. And everyone wants to be where their friends are. We call that a win-win!
4. Mobile Apps
The number of mobile apps download jumped from 178 in 2017 to 210 billion in 2019 (Statista)! Your participants can connect via social media such as LinkedIn, send messages to speakers, and even use geo – tracking to create networking opportunities with other attendees. Mobile apps can replace paper programs, agendas, attendee lists and surveys. Mobile app developers can create virtually anything. Imagine being able to connect with and push notifications to 30,000 people instantly! That’s the power of mobile apps.
Speaking of surveys, gone are the days of paper feedback forms. Social monitoring tools and mobile apps are becoming an integral part of the event management tool kit. Not only can you get real time feedback on a session topic and speaker, but the ability to share slides, forms, and information using platforms like slideshare and survey monkey increase audience participation, opportunities for promotion and participant satisfaction.
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Technology is significantly changing the way we market, consume and measure events. Creating interactive and personalized experiences for the attendee is now key and needs to be embraced to deliver an enhanced experience.